Why Most AI Vendor Solutions Are Underwhelmi… | The AI Briefing
The AI Briefing Episode 33 July 2, 2026 · 3:27

Why Most AI Vendor Solutions Are Underwhelming: Insights from AWS Expo

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What you'll learn

  • The floor report from AWS Expo DC: the AI vendor sprawl is huge and largely underwhelming. Most 'AI-powered' features are upsell layers on existing products. A lot of them could be done manually for less money, just slower.

  • The genuine innovators are the exceptions, and it is instructive who they are: Anthropic and OpenAI on the foundational-model side, Cursor building a workflow layer on top. The rest are packaging.

  • The next real move is not 'a smarter chatbot'. It's a novel interaction pattern that doesn't require typing everything. Whoever solves that at product level wins the next cycle.

  • The takeaway for buyers is a mindset shift: evaluate AI vendors on actual value delivered to a workflow, not on the feature checklist. If a manual approach is cheaper and only slightly slower, the AI feature isn't real.

By the end of this episode you should be able to apply the 'is this AI or a label?' test to a vendor pitch on your desk, and identify one workflow where a novel interaction pattern would beat a chatbot.

In this episode

  1. AWS Expo floor report: what the AI vendor sprawl actually looks like
  2. The upsell problem: AI as feature label, not innovation
  3. What real AI innovation looks like: foundational models and workflow layers
  4. Beyond the chatbot: the next interaction pattern

Fresh from the AWS Expo in DC, Tom shares candid observations about the current state of AI vendor solutions and why most implementations fail to deliver real value. He explores what separates truly innovative AI companies from those simply adding AI features for upselling.

Why Most AI Vendor Solutions Are Underwhelming

Key Topics Covered

AWS Expo Observations

  • Massive vendor presence at AWS Expo in Washington DC

  • Government and business organizations evaluating AI solutions

  • The overwhelming nature of vendor pitches and claims

The AI Underwhelm Problem

  • Most AI use cases don't add significant value

  • Vendors using AI as an upselling strategy rather than innovation

  • Many "AI-powered" features could be accomplished manually at lower cost

What Separates Winners from Followers

  • Cursor: Building tools that genuinely enhance workflow

  • Anthropic & OpenAI: True foundational model innovation

  • The importance of adding real value to user workflows

The Future of AI Interaction

  • Moving beyond chatbot interfaces

  • The inefficiency of typing as an interaction method

  • Need for novel ways to interact with LLMs

Key Takeaway

Focus on use cases and practical implementation rather than getting caught up in AI hype

Mentioned Companies

  • AWS (Amazon Web Services)

  • Cursor

  • Anthropic

  • OpenAI

Action Items for Listeners

  • Critically evaluate AI vendors on actual value delivery

  • Think about novel use cases beyond chatbot interfaces

  • Consider whether manual solutions might be more cost-effective

  • Focus on workflow integration rather than feature checklists

Chapters

  • 0:00 - Introduction: Return from AWS Expo

  • 0:34 - The Underwhelming State of AI Vendors

  • 1:41 - What Real AI Innovation Looks Like

  • 2:22 - Beyond the Chatbot: The Future of AI Interaction

  • 2:49 - Final Thoughts and Key Takeaways

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Transcript

I took a couple of days off because I was down at the AWS Expo in D. C. , which was absolutely rammed, as you can imagine, both with local businesses, government organizations, and also a bazillion vendors all trying to sell their stuff. And so why am I talking about this on the AI briefing? Well, in part because what I saw was quite underwhelming, I think, from an AI perspective.

And of course, there are a lot of vendors there all selling various bits and pieces that obviously tie into the AWS ecosystem, the data processing, data security, user security. A lot of different stuff. But the things I noticed was there was an awful lot of very underwhelming use cases for AI that don't necessarily actually add a huge amount of value to the stuff that you're trying to do as an organization. And maybe it's more just a play to try and get to upsell and try and add value to a product that already existed. Whereas actual fact, you could just do the same thing.

You know, manually for less cost might take a little bit longer to set up. There is a lot of stuff that's changed in the worlds of LLMs and AI and all that type of stuff. But at the same time, a lot of it's not that innovative. And the companies that make the billions, the cursors of this world or the anthropic, obviously, with their foundational model, are the ones that really do innovate. Obviously, Anthropic and OpenAI came sort of first.

So, you know, that makes sense. But then Cursor and building stuff over the top that truly adds value to a person or an employee or a user's workflow is something that will make a difference. And a lot of companies are leveraging AI, but does it actually make a difference? AI in general is still in its infancy. Things will change a lot over the coming months and years.

The way that we interact, like I said, so many times the people actually will win at AI. The people that stop having us use it as a chatbot and come up with novel ways of being able to interact with an LLM that doesn't involve me typing stuff into a computer because that is slow and inefficient. Anyway, that's it. If you want to get ahead with AI, think about the use cases and the way that you would use it, why you would use it. And I will be back soon with another AI briefing.

My name is Tom. Thank you for watching. I'll see you all again soon. Bye for now. Why hire when you can partner?

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