Amelia Prasad, Director, Product | Concept to Cloud
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Director, Product

Amelia Prasad

Director of Product at Concept to Cloud. Astrophysicist by training with work in atmospheric science at NASA, then crossed into product to build directly for the people research was for. Runs product management, UX, and design across every engagement.

Scientist by training, Amelia came to product from atmospheric science and astrophysics. She worked as an atmospheric scientist at NASA and holds a published background in astrophysics before deciding the systems she wanted to change were gated behind grants and policy, not reaching the people the change was actually for. Product became the way to build directly for those people.

Her path there wasn’t a straight line. Before product she worked all over: Apple, NASA, restaurants, clinical trials, and more, always circling the same question. What makes something appealing, what makes people want it, what makes a thing actually land. Product was where that question finally had a home.

She works most naturally in ambiguity, the 0 to 1 space where the product, the workflow, and the definition of success don’t exist yet. At Princeton’s School of Public and International Affairs she built a research platform from scratch that now serves more than 400 organizations worldwide. The pattern repeats across her work. Start from a systemic gap, run against the limits of the existing tools, and build the thing that does what it needs to.

Most recently that meant designing a schema editor for Saiku, Concept to Cloud’s analytics platform, where no tool for the job existed. So she built her own foundation underneath it, a custom editor stitched together from scratch because nothing off the shelf could do it.

As Director of Product she leads product and design across every Concept to Cloud engagement. Technical enough to go deep with engineers, broad enough to hold the whole mission, and relentless about keeping the customer’s real experience at the center.

Outside of work she travels, takes photographs, fixes up houses, and disappears into DIY projects, miniatures, and illustration. One day, when there’s time, her own site will have the full picture.

What Amelia does

  • Product strategy and 0 to 1 definition
  • UX and product design for complex, data-heavy systems
  • Discovery and customer research
  • Product thinking for technical and regulated domains
  • Turning ambiguous ideas into shippable scope